ABOUT US

Launch Emirates is a premier brand consulting agency based in the UAE. We specialize in helping brands establish, grow, and thrive in the competitive Middle Eastern market.

Our team of experts combines deep local knowledge with international expertise to create strategies that resonate with the unique cultural landscape of the region.

UNDERSTANDING THE REGION

THE UAE DEMOGRAPHIC

The UAE is a highly diverse and multicultural country, with a population of around 12.5 million people. Approximately 88% of the population consists of expatriates, with nationals making up about 12%. The majority of expatriates come from South Asia, including India, Pakistan, and Bangladesh, followed by Arabs, Westerners, and other nationalities.

The UAE has a youthful demographic, with a median age of around 33 years.

UNITED ARAB EMIRATES
12.5 MILLION
AB
ABU DHABI
3.78MN
DU
DUBAI
3.73MN
SH
SHARJAH
2.00MN
UM
UMM AL QUWAIN
100K
RA
RAS AL KHAIMAH
350K
FU
FUJAIRAH
450K
AJ
AJMAN
520K
NSWE
MAP LEGEND
Emirate Location
Gulf Waters

OUR VISION

To be the catalyst that transforms brands into cultural icons within the UAE and beyond, creating lasting impact through innovative strategies and bold creativity.